Jacobaea maritima

Jacobaea maritima, commonly known as silver ragwort, is a perennial plant species in the genus Jacobaea in the family Asteraceae, native to the Mediterranean region. It was formerly placed in the genus Senecio, and is still widely referred to as Senecio cineraria; see the list of synonyms (right) for other names. It is widely cultivated as an ornamental plant for its white, felt-like tomentose leaves; in horticultural use, it is also sometimes called dusty miller, a name shared with several other plants that also have silvery tomentose leaves, including Centaurea cineraria and Silene coronaria....read more on Wikipedia.