Adenanthos argyreus

Adenanthos argyreus, commonly known as little woollybush, is a species of erect shrub endemic to southwest Western Australia. The shrub has an erect and compact habit and typically grows to a height of 1.2 metres (4 ft). It blooms between May and February producing pink-red flowers. It is found among areas of low scrub in the southern Wheatbelt and Goldfields-Esperance regions of Western Australia where it grows in sandy-clay soils that can contain gravel....read more on Wikipedia.