Eremophila mackinlayi

Eremophila mackinlayi, commonly known as desert pride, is a flowering plant in the figwort family, Scrophulariaceae and is endemic to Western Australia. It is a shrub with its branches and leaves covered with a thick layer of yellow to grey hairs, mostly egg-shaped leaves and deep lilac-coloured to purple flowers. It is most closely related to E. strongylophylla and E. hygrophana and sometimes occurs in the same areas as these species....read more on Wikipedia.