Artemisia californica

Artemisia californica, also known as California sagebrush or cowboy cologne (due to its fragrant smell), is a species of shrub in the sunflower family that is endemic to western California and northwestern Baja California. California sagebrush is considered a keystone species within its native habitat due to its widespread ecosystem services and prevalence. In the western United States, California sagebrush is often grown in native plant gardens and as a drought-resistant landscaping choice. In addition to its drought resistance and capacity to draw pollinators like bees and butterflies, its silvery foliage is popular with gardeners and horticulturists....read more on Wikipedia.