Townsendia grandiflora

Townsendia grandiflora, commonly called largeflower ground-daisy, largeflower townsendia, or showy townsendia is an inconspcious plant of the foothills of the Rocky Mountains and nearby shortgrass prairies. They are usually found in somewhat eroded or rocky areas such as the sides of hills, banks, and mesas. They are part of the Townsendia genus, which can be difficult for both amateur and expert botanists to correctly identify. A short-lived plant, they are nonetheless grown by rock garden enthusiasts for their relatively large daisy-like flowers....read more on Wikipedia.