Turricula parryi

Eriodictyon parryi or poodle-dog bush is a tall California mountain shrub with showy purple flowers, which is notable for secreting a severe skin irritant. It is an opportunistic species that grows mostly in areas that have been disturbed by fire. In a dry early spring in Southern California, its semi-dormant leaves can droop and curl into coils like locks of curly hair, hence the popular name based on the metaphor of a poodle's natural hair....read more on Wikipedia.