Dracophyllum menziesii

Dracophyllum menziesii, commonly known as pineapple scrub, is a species of shrub endemic to the South and Stewart Islands of New Zealand. In the heath family Ericaceae, it inhabits mountain slopes and cliffs from sea level up to 1,500 m (4,900 ft) and reaches a height of 0.5–1 m (1.6–3.3 ft). A 2017 assessment using the New Zealand Threat Classification System classified it as "Not Threatened", giving it an estimated population upwards of 100,000....read more on Wikipedia.