Darwinia oxylepis

Darwinia oxylepis, commonly known as Gillham's bell, is a plant in the myrtle family Myrtaceae. It grows as a dense, upright shrub 1.0–1.5 m (3.3–4.9 ft) high, and produces large numbers of red inflorescences prominently displayed on the ends of the branchlets in spring. It is one of a group of Darwinias including D. leiostyla, D. macrostegia, D. meeboldii, D. collina and D. squarrosa collectively known as mountain bells. The species is found in only a few seasonally moist gullies near the lower slopes of the Stirling Range National Park and nearby Porongurup National Park and is therefore classified as endangered....read more on Wikipedia.