Leucospermum arenarium

Leucospermum arenarium is a lax, evergreen shrub, with arching and drooping branches, that has been assigned to the family Proteaceae. It has loosely spaced, upright, greyish, narrowly egg-shaped to line-shaped leaves, mostly without teeth and flattened globe-shaped flower heads of 5–7 cm (2–2¾ in) across, consisting of mostly creamy, seldom yellow flowers, that curve in the bud to the center of the head. From the center of the flowers emerge curved styles that jointly give the impression of a pincushion. The common name in English is Redelinghuys pincushion. It only occurs in a very small area in the Western Cape province of South Africa. It flowers between July and October. Unlike in related species the flowers are pollinated by hairy-footed gerbils and striped field mice....read more on Wikipedia.