Ptilotus obovatus

Ptilotus obovatus, commonly known as smoke bush, silver bush, silver tails or cotton bush, is a spreading or rounded, much-branched perennial shrub or subshrub of the family Amaranthaceae and is found in arid areas of all mainland states and the Northern Territory of Australia. Its stems and leaves are densely hairy, the leaves sessile and egg-shaped or elliptic, and the flowers arranged in short spikes with a hairy, pink or purplish perianth....read more on Wikipedia.